Roasting Department
Reily-Taylor Coffee Company

Section Packing Department
Luzianne Coffee

American Coffee Company Exterior

Weighing Department
American Coffee Company

J. Aron and Company — The Role of the Coffee Importer

From the end of the nineteenth century until about 1970, dozens of coffee importers operated in the New Orleans area. These firms served hundreds of small coffee roasters around the country at a time when communication with coffee-producing countries and distant customers was unreliable and often very slow. Today, fewer companies roast their own coffee, and a relatively small number of very large companies dominate the coffee-roasting business.

At the heart of the New Orleans coffee trade were the many importers that lined Magazine Street. Their business was bringing in the raw green coffee beans to sell to roasters around the country. One of the most influential firms was J. Aron and Company. From 1898 to 1977, it imported coffee that subsequently made its way to vendors around the world.

Jacob Aron learned the commodities business from his uncle, a Chicago meatpacking agent. In 1898 he formed a partnership with his brother-in-law, Leon Israel, to import coffee into New Orleans. The partnership quickly dissolved, but J. Aron and Company lived on. Success came early to Aron when a 1905 yellow-fever epidemic hit New Orleans, making it very difficult for ships to land their commodities. Aron was able to turn the shortage of coffee into high profits as the price increased dramatically. In 1905 Aron made his friend and employee William B. Burkenroad a partner in the business and later left him in charge as he moved his family up to New York. As a commodities broker, Aron wanted to be closer to the New York exchanges where he could keep a closer eye on different markets. Burkenroad's son, William B. Burkenroad Jr., came on to take control of the company in the 1930s. He worked for the company for sixty years, eventually taking them out of the coffee business in 1978. The company still operates today trading commodities, but its coffee importing days in New Orleans are long gone.

The American Coffee Company was founded in 1890 at 423 South Peters Street Its first product was French Market Coffee. Over the years American's brands have included St. Charles, Honeymoon, French Opera, Tulane, Pointer, French Market, Dixieland, Loyola, and Monteleone. After acquiring the New Orleans Coffee Company in 1934 and Merchants Coffee in 1950, the company ensured its place in stores around the region. The company still roasts such popular brands as Union and French Market Coffee at 800 Magazine Street and provides commercial grades for local restaurants and businesses under the label Alameda.